At 123abc, we believe you have every right to know exactly what happens to your personal data when you use our platform. This Privacy Policy explains it plainly — what we collect, why we collect it, who can see it, and what control you have over it as a Pakistani player.
Six key commitments that define how 123abc treats your personal data. The full detail is in the policy below — these cards give you the headline picture.
123abc collects personal data for specific, legitimate purposes — account registration, payment processing, verification, and support. We don't collect data speculatively or store information that has no clear operational purpose on the platform.
123abc does not sell, rent, or trade your personal information to third parties for their marketing purposes. Full stop. Your details belong to you, and they stay within the 123abc operational environment unless you have explicitly consented otherwise.
Every page on 123abc, every form submission, and every financial transaction is protected by 256-bit SSL encryption — the same standard used by major banks. Your data is never transmitted in plain text across any channel.
You have the right to access, correct, and request deletion of your personal data held by 123abc. These rights can be exercised at any time by contacting our support team — no complicated processes, no unnecessary delays, no small print that takes away what the headline gives.
Some data must be shared with third parties — payment processors to handle your Easypaisa and JazzCash transactions, identity verification partners for KYC, and technology providers that keep the platform running. All third parties are contractually bound to handle your data securely and only for the specified purpose.
123abc retains your personal data only for as long as your account is active and for the legally required period thereafter. Once the retention period expires, data is securely deleted or anonymised. We don't keep data indefinitely just because we can.
This Privacy Policy explains how 123abc ("we", "us", "the Platform") collects, uses, stores, and shares personal information provided by users ("you", "Player") when you visit, register, or interact with the 123abc website at https://123abc.life and all associated services.
At 123abc, privacy is not an afterthought. Hundreds of thousands of Pakistani players trust the platform with their names, payment details, and gaming history — and that trust is something we take seriously every day. This policy is written to be readable and honest, not to bury important information in legal language that serves the platform rather than the player.
By creating an account on 123abc, making a deposit, or using any platform feature, you acknowledge that you have read and understood this Privacy Policy. This policy should be read alongside the Terms and Conditions, which govern your overall relationship with 123abc.
Plain summary: This policy tells you what personal data 123abc holds about you, why we hold it, and what you can do about it. If you have questions at any point, our support team at support@123abc.life is available 24 hours a day.
For the purposes of this Privacy Policy, 123abc is the data controller — meaning we determine the purposes and means by which your personal data is processed. When you register and interact with 123abc, you are sharing your data directly with us, and we are responsible for how it is handled.
All data processing activities carried out by 123abc are conducted in accordance with the obligations set out in this Privacy Policy. Where we engage third-party processors (such as payment processors or identity verification services), those parties act as data processors under our instruction and are contractually required to process data only as directed by 123abc and in compliance with applicable data protection standards.
For any privacy-related enquiry, please contact the 123abc Data Privacy team at: support@123abc.life with the subject line "Privacy Enquiry".
123abc collects personal data through three primary channels: information you provide directly during registration and account management, information generated automatically through your use of the platform, and information received from third parties such as payment processors and identity verification services.
Why does 123abc need CNIC information? CNIC verification is required to confirm your identity, prevent fraud, ensure you meet the 18+ age requirement, and comply with anti-money laundering obligations. It is not used for any marketing purpose and is stored with restricted access within the 123abc system.
123abc uses your personal data only for purposes that are necessary for the operation of the platform or that you have expressly consented to. The table below summarises the primary uses of your data:
| Purpose | Data Used | Why It's Necessary |
|---|---|---|
| Account registration & management | Identity, contact, credentials | Required to create and maintain your account |
| Processing deposits & withdrawals | Payment data, identity data | Required to move funds between your wallet and 123abc |
| Identity verification (KYC) | CNIC, identity documents | Age verification, fraud prevention, anti-money laundering |
| Calculating & paying bonuses | Transaction data, usage data | Required to apply correct promotions to eligible accounts |
| Customer support | Identity, communication, transaction data | Required to investigate and resolve queries |
| Fraud prevention & security | Technical, transaction, identity data | Protecting players and the platform from abuse |
| Platform improvement | Aggregated usage data | Understanding how players use the platform to improve it |
| Responsible gaming monitoring | Transaction data, usage patterns | Identifying and supporting at-risk players |
| Marketing communications | Contact data, preferences | Only where you have given explicit consent (see Section 11) |
123abc does not use your personal data for purposes beyond those listed above without obtaining fresh consent or establishing a new lawful basis for processing.
123abc processes personal data under the following legal bases:
123abc shares your personal data with third parties only where necessary, and always under contractual arrangements that require those parties to handle your data securely and only for the specified purpose. We do not sell your data to any third party for their own marketing or commercial purposes.
To process your deposits and withdrawals, 123abc shares necessary payment and identity data with the relevant payment service providers — Easypaisa, JazzCash, NayaPay, SadaPay, banking partners, and card processing gateways. These providers use your data solely to execute the specific transaction.
123abc uses third-party identity verification services to conduct KYC checks. Your name, CNIC details, and document images may be shared with these providers for the sole purpose of verification. All such providers are contractually bound to data security and confidentiality obligations.
Like all online platforms, 123abc uses third-party technology for hosting, security monitoring, customer support software, and platform analytics. These providers may have access to data as part of their service delivery but are prohibited from using it for any independent purpose.
123abc may be required to disclose personal data to regulatory authorities, law enforcement agencies, or courts under applicable legal obligations. We will disclose only the minimum data required and, where legally permissible, will notify affected players of any such disclosure.
In the event of a merger, acquisition, or sale of all or part of the 123abc business, player data may be transferred to the acquiring entity. You will be notified of any such transfer and of any material changes to the handling of your data that result from it.
123abc uses cookies and similar tracking technologies to enable platform functionality, remember your preferences, and understand how players interact with the website. This section explains what types of cookies are used and how you can manage them.
These cookies are required for the platform to function. They maintain your login session, keep your account secure between pages, and remember your language and display preferences. Essential cookies cannot be disabled without breaking core platform functionality.
Functional cookies remember choices you make on 123abc — such as your preferred game view or notification settings — to provide a more personalised experience. These are enabled by default but can be disabled in your browser settings without affecting core functionality.
123abc uses analytics tools to understand aggregated player behaviour — which pages are most visited, where players encounter difficulty, and how navigation flows are used. Analytics cookies help us improve the platform. Data collected is anonymised before use in any internal reporting.
You can manage cookie preferences through your browser settings at any time. Note that disabling essential cookies will prevent you from logging into your 123abc account. Most modern browsers on Android and iOS (the devices most Pakistani players use to access 123abc) provide granular cookie management within their settings menus.
Note: 123abc does not use third-party advertising cookies to track you across other websites. The cookies used on the platform are limited to those described above and serve only platform-operational and improvement purposes.
Protecting the personal and financial data of 123abc players is an operational priority, not a compliance checkbox. The following technical and organisational measures are in place to safeguard your information:
Despite these measures, no online system is completely immune to security threats. 123abc strongly encourages you to use a strong unique password for your account, enable any available two-factor authentication, and avoid accessing 123abc on shared or public devices where possible.
123abc retains your personal data for the period necessary to fulfil the purposes described in this Privacy Policy, and for as long as required by applicable legal and regulatory obligations. The following retention periods apply as general guidance:
When the applicable retention period expires, 123abc will either securely delete the data or anonymise it so it can no longer be linked back to any individual. You may request early deletion of your data (see Section 10), subject to 123abc's ability to fulfil legal retention obligations.
As a user of 123abc, you have the following rights in relation to your personal data. These rights are genuine — not procedural hurdles designed to discourage you from using them:
You can request a copy of all personal data 123abc holds about you. Requests are processed within 30 days at no charge.
If any personal data held by 123abc is inaccurate or incomplete, you have the right to have it corrected. Contact support with the correction details and supporting documentation.
You can request deletion of your personal data. Requests will be fulfilled subject to any legal retention obligations that prevent full deletion — we'll tell you clearly what we can and cannot delete and why.
You can object to the processing of your data where that processing is based on legitimate interests. If your objection is valid, 123abc will cease the specific processing activity.
In certain circumstances you can request that 123abc restricts processing of your data — for example while a dispute about data accuracy is being resolved.
You can request your data in a structured, machine-readable format for transfer to another service provider. This right applies to data you provided directly and that was processed on the basis of contract or consent.
To exercise any of these rights, contact 123abc at support@123abc.life with the subject line "Data Rights Request". Please include your account username, a description of the right you wish to exercise, and any relevant details. 123abc will acknowledge your request within 5 business days and fulfil it within 30 days, or explain any reason for delay.
123abc may send you promotional communications about bonuses, new features, and seasonal offers — but only if you have explicitly opted in to receive them. Marketing communications are never sent without prior consent.
If you opted in during registration or at any subsequent point, you may receive promotional messages via SMS to your registered Pakistani mobile number or via email. Each promotional message will contain a straightforward unsubscribe option. You can also manage your communication preferences at any time from within your 123abc account settings.
Withdrawing marketing consent does not affect your ability to receive essential account communications — such as withdrawal confirmations, security alerts, or responses to your support queries. Those communications are sent on the basis of contractual necessity and will continue regardless of marketing preferences.
Opting out is easy: Reply STOP to any SMS, use the unsubscribe link in any email, or update your preferences in the 123abc account settings. Opt-out requests are processed within 5 business days.
123abc is strictly an 18+ platform. We do not knowingly collect or process personal data from anyone under the age of 18. Age verification is a mandatory step of the KYC process, and 123abc employs active monitoring to identify and close accounts that may belong to underage individuals.
If 123abc discovers that personal data has been inadvertently collected from a minor, that data will be deleted immediately and the account will be permanently closed. If you are a parent or guardian and believe your child has registered on 123abc, please contact support@123abc.life immediately with the relevant account details and we will investigate and act without delay.
For detailed information on 123abc's approach to responsible gaming and player protection, please visit the Responsible Gaming page.
Some of 123abc's technology partners and service providers operate infrastructure in jurisdictions outside Pakistan. Where personal data is transferred internationally, 123abc ensures that appropriate safeguards are in place to protect your data to at least the same standard as described in this Privacy Policy.
Safeguards used for international transfers include: contractual data processing agreements with all third-party processors, restrictions on onward transfer, and requirements for processors to implement technical and organisational security measures equivalent to those employed by 123abc.
123abc does not transfer your personal data to any country or organisation that does not provide an adequate level of data protection relative to the standards set out in this Privacy Policy.
123abc reviews this Privacy Policy regularly and may update it to reflect changes in platform operations, legal requirements, or data processing practices. When material changes are made, you will be notified via your registered contact details and/or via a prominent notice on the 123abc website. The updated policy will state the effective date at the top.
Continued use of the 123abc platform after the effective date of any updated Privacy Policy constitutes acceptance of the revised policy. If you disagree with any changes, you should stop using the platform and contact support to arrange account closure. Your real-money balance will be returned to you in accordance with the standard withdrawal process.
We recommend bookmarking this page and checking it periodically, particularly around major platform updates or at the start of each year. The current version was last updated in January 2025.
For any question, concern, or formal request relating to this Privacy Policy or the handling of your personal data by 123abc, please get in touch using the following:
123abc aims to acknowledge all privacy-related communications within 5 business days and to resolve requests fully within 30 calendar days. For particularly complex requests (for example, comprehensive data access requests involving large volumes of transaction history), we may extend the resolution period by a further 30 days, in which case we will notify you of the extension and the reason for it.
This Privacy Policy was last reviewed in January 2025 and is effective immediately for all new registrations and existing 123abc accounts. Thank you for trusting 123abc with your personal data — we take that responsibility seriously.
You know how your data is used, who can see it, and what rights you have. 123abc is a platform built on transparency — in privacy, in bonuses, and in every PKR transaction. Join half a million Pakistani players and experience it yourself.
18+ only. Gambling involves risk. Please play responsibly.